Overview
AREAL approached us at a point of growth. The company was evolving, taking on larger projects and communicating with a broader audience, while the existing brand no longer reflected that development. The challenge was not only visual, but structural. Messaging, design and digital presence lacked consistency. Our task was to create a brand system that supports AREAL’s professional positioning while remaining flexible enough to grow with the company and its projects.
We developed a refined brand identity focused on clarity, balance and confidence. Typography, color usage and layout principles were defined to create a calm and reliable visual language that works across digital and print touchpoints. Alongside the rebranding, we continue to support AREAL through website development, content structure and ongoing design applications. This long-term collaboration ensures that the brand remains consistent, recognizable and adaptable as new projects are introduced.
