SØMA resulted in a calm, cohesive brand and digital presence designed to feel intentional at every level.
The project demonstrates how thoughtful reduction and system-driven design can create clarity, emotional resonance and a strong foundation for long-term growth.
Overview
SØMA was developed as a concept project to explore how a brand rooted in calm and self-care can be translated into a clear digital system. The focus was not on visual noise, but on creating space for content, rhythm and intention. Rather than designing around trends, we approached the project by asking how restraint, balance and clarity could shape a brand experience that feels grounded and confident.
Our process centered on reducing complexity while strengthening structure. Typography, spacing and layout were carefully balanced to create a sense of ease and quiet direction throughout the interface. Every design decision was made to support the brand’s underlying philosophy, allowing the system to feel intuitive, timeless and adaptable across future touchpoints.
